I played a pivotal role in launching Beacon Trade's refreshed loyalty program, developing a comprehensive visual identity for the campaign's extensive video content. I designed and created the look and feel for all video assets, including seven animated infographic videos highlighting key benefits, a TVC, website explainer videos, and paid social activity. Leveraging my expertise in motion graphics and animation, I crafted engaging visuals, animations, and graphics that unified the campaign's messaging across multiple platforms, ensuring a cohesive brand experience that resonated with the target audience.